The Nexstar CTV App Index

My Role

Video Product Manager at Nexstar Digital, focused on the streaming side of the business.

I work on the suite of CTV/OTT apps that put each of our local stations onto Apple TV, Fire TV, Roku, and Samsung TV. This page is a snapshot of that portfolio: 110 apps so far, one per market, plus the national NewsNation apps. Many people across product, design, engineering, content, operations, and the stations themselves contribute to each launch. I've been instrumental in pushing this rollout forward and shaping how it gets built and supported.

Launching a station's app is the visible part. The work I've been most involved in is everything around it.

• Driving requirements, configuring feeds and metadata, and helping coordinate store submissions across all four platforms for every market launch.
• Training and onboarding station teams on the CMS that powers their app, so digital staff and producers can run it day to day.
• Piloting features with stations as design partners, then helping roll them out across the portfolio once they prove out.
• Improving the backend CMS itself, because that's where station teams spend their time and where most of the operational quality really comes from.
• Partnering with stations after launch on what's working, what isn't, and what to ship next.
• Sharpening support workflows so when something breaks, it gets routed correctly the first time.
• Implementing and managing MVPD TVE authentication with Adobe (Pass / Primetime) — sign-in flows, entitlements, channel mapping, and the operational support around them so authenticated viewers can stream the linear feed inside the apps.

The apps are the part you can see in the store. The CMS, the training, the station feedback loop, and the metadata model behind them are the part that decides whether they actually work.

Beyond the apps: I also contribute to other parts of Nexstar Digital's video business: web video players on station sites, live event streaming, VOD packaging and content workflows, authentication and entitlements, analytics and program-level measurement, support documentation, and the cross-platform decisions that keep video behaving consistently from the CMS to the couch.