Work
Product work that has to actually work.
Most of my work sits between product strategy, digital operations, and the day-to-day reality of keeping streaming video products running. The case studies below are generalized where they need to be. Internal tool names, vendor specifics, and station-private details stay out of public copy.
Case studies and projects
A few things I've worked on
Nexstar first since it's the current work. Earlier roles below in roughly reverse chronological order.
The Nexstar CTV App Index
An interactive inventory of every local Nexstar CTV app I've helped ship across Apple TV, Fire TV, Roku, and Samsung TV. 108 apps, 108 markets, one role across all of them.
Multi-livestream experiences on connected TV
Defined how multiple live channels surface in the app, how the experience handles availability and fallback, and what support teams need to troubleshoot it. Live video looks simple to viewers and is anything but behind the scenes.
TVE authentication and entitlements
MVPD sign-in flows, entitlement logic, channel mapping, and the operational support around them so authenticated viewers can stream the linear feed inside the app. The viewer-facing experience is one piece. The bigger piece is what support and operations teams need to live with it.
Global content moderation pipeline at short-form scale
Owned the content review workflow for a global short-form video platform. Ingest from multiple sources, AI scoring on every clip, score-based routing to country-specific manual review buckets, escalation flows for sensitive content, and Slack reporting for the compliance side. Designed to scale across more than a dozen regions.
A decision tree for short-form video onboarding
Turned ambiguous sales conversations into a reproducible workflow. A choose-your-own-adventure assessment that walked Customer Success through whether a prospective customer's content was usable on the platform, and routed each scenario to the right internal team or escalation.
Tennis Channel International: multi-region SVOD and FAST
Senior Manager of OTT Product Operations. Helped launch and run a digital-first OTT platform that included a 24/7 linear-programmed streaming channel, an instructional channel, 18+ original series, multi-region SVOD across the UK, Greece, Monaco, DACH, and the Netherlands, plus FAST distribution on Samsung TV+.
T2 on Samsung TV+ and remote live production during COVID
Operations behind the T2 channel launch on Samsung TV+, cloud master-control workflows for live events, multi-cam multi-court live tournaments, and the remote-cameras-only production model that kept tennis on the air during COVID. Real live sports operations behind the scenes.
Journy: launching an AVOD app across every major platform
Helped launch Journy, an AVOD travel and lifestyle app, across Roku, Apple TV, Fire TV, mobile, Xumo, Plex, VEWD, and Samsung TV+. First end-to-end product experience: platform certifications, content workflows, ad operations, the full lifecycle.
The Preditor workflow: operationalizing producer-editors
Designed and documented the operating procedure for Ovation's producer-editors, including naming conventions, project folder structure, and the handoff to the social master drop. Metadata-by-convention so downstream teams always knew what they were looking at.
From tape to file-based delivery, ad services scale
Designed and ran the workflows that processed, QCed, captioned, watermarked, and transcoded ads for domestic and international broadcast and web. Helped lead the file-based delivery transition that ultimately led to our division being acquired by Adstream.
How I work
Clarity work, mostly.
A lot of product work is really clarity work. I spend a lot of time turning ambiguous requests, edge cases, stakeholder feedback, and technical constraints into documentation that teams can actually build from. Workflow diagrams, decision trees, requirements, acceptance criteria, release notes, support playbooks.
I think about both viewers and operators. The viewer-facing app is the visible part. The CMS, the metadata model, the support workflow, and the station feedback loop are the parts that decide whether the whole system actually works.